{"title":"First release","description":"\u003cp\u003eShop all Seven Devils gear — Idaho-built hunting apparel and accessories for western hunters. Tees, performance snapbacks, and bundle sets, tested in the backcountry with no corporate markup.\u003c\/p\u003e","products":[{"product_id":"hell-of-a-hunt-tee","title":"HELL OF A HUNT TEE","description":"\u003cp\u003eBroken-in comfort with a chip on its shoulder. Built in Idaho for the people who earn their miles. The Hell of a Hunt Tee is the shirt you'll reach for on the drive in, the hike out, and every ordinary day between hunts. A 70\/30 cotton-poly blend gives you the soft, worn-in hand of cotton with the shape retention and quick-dry toughness of polyester — so it holds up to truck seats, pack straps, and a season's worth of washes without going shapeless. Cut in a standard athletic fit that moves when you do and sits right whether you're glassing a ridge or grabbing coffee in town.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSignature Seven Devils chest mark\u003c\/li\u003e\n\u003cli\u003eBuilt in Idaho. Tested in the Devils.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/files\/seven-devils-tee-size-chart.png\" alt=\"Seven Devils Tee Size Chart\" style=\"max-width:100%;height:auto;\"\u003e","brand":"Seven Devils LLC","offers":[{"title":"S","offer_id":47823639675031,"sku":"SD-HOH-WHT-S","price":30.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":47823639707799,"sku":"SD-HOH-WHT-M","price":30.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47823639740567,"sku":"SD-HOH-WHT-L","price":30.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":47823639773335,"sku":"SD-HOH-WHT-XL","price":30.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47823639806103,"sku":"SD-HOH-WHT-2XL","price":30.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47823639838871,"sku":"SD-HOH-WHT-3XL","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/files\/Photoroom-20260513_165902758_8a5dd510-c7aa-4016-aa90-e1c89617294c.jpg?v=1778715180"},{"product_id":"seven-devils-performance-snapback-black-rope-brim","title":"The RIDGELINE","description":"\u003cp\u003eQuiet until you look twice. The Ridgeline Snapback runs perforated performance panels across the sides and back to move air when the terrain heats up, with a structured crown that holds its shape season after season and a snapback closure that locks in an all-day fit.\u003c\/p\u003e\u003cp\u003eFull Seven Devils logo embroidered on the front crown, tonal skull on the rear, and a rope brim detail. Pick your colorway:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack\u003c\/strong\u003e — blacked out up front with a tan rope brim.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeige\u003c\/strong\u003e — warm beige with a color-matched green rope brim.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003ePerforated performance side and back panels\u003c\/li\u003e\n\u003cli\u003eStructured crown, snapback closure\u003c\/li\u003e\n\u003cli\u003eEmbroidered front logo + tonal rear skull\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Seven Devils LLC","offers":[{"title":"Black","offer_id":47835259994263,"sku":"SD-RDG-BLK","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":48243078791319,"sku":"SD-RDG-BEI","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/files\/5eac044239a80442843cddc7fc179ea6_982296af-8ba1-4cf8-970e-8d08f1a9ccde.jpg?v=1779223395"},{"product_id":"seven-devils-tee-snapback-set-black","title":"Save $10 Seven Devils Tee + Snapback Set","description":"\u003cp\u003eThe Seven Devils starter kit — shirt and cap, ten bucks off.\u003c\/p\u003e\n\u003cp\u003eEverything you need to rep Seven Devils from the trailhead to town. Pair the Hell of a Hunt Tee with the Ridgeline Snapback Rope Brim and save $10 over buying them separately. Built for the backcountry, worn everywhere else.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHell of a Hunt Tee — select your size (S–3XL)\u003c\/li\u003e\n\u003cli\u003eRidgeline Snapback — Black\/Beige, one size fits most\u003c\/li\u003e\n\u003cli\u003eBundle price saves $10 vs. buying separately\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Seven Devils LLC","offers":[{"title":"S \/ Black","offer_id":47869297950871,"sku":"SD-BDL-HOH-BLKRDG-S","price":50.0,"currency_code":"USD","in_stock":false},{"title":"S \/ Beige","offer_id":48243097534615,"sku":"SD-BDL-HOH-BEIRDG-S","price":50.0,"currency_code":"USD","in_stock":false},{"title":"M \/ Black","offer_id":47869297983639,"sku":"SD-BDL-HOH-BLKRDG-M","price":50.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Beige","offer_id":48243097567383,"sku":"SD-BDL-HOH-BEIRDG-M","price":50.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":47869298016407,"sku":"SD-BDL-HOH-BLKRDG-L","price":50.0,"currency_code":"USD","in_stock":false},{"title":"L \/ Beige","offer_id":48243097600151,"sku":"SD-BDL-HOH-BEIRDG-L","price":50.0,"currency_code":"USD","in_stock":false},{"title":"XL \/ Black","offer_id":47869298049175,"sku":"SD-BDL-HOH-BLKRDG-XL","price":50.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Beige","offer_id":48243097632919,"sku":"SD-BDL-HOH-BEIRDG-XL","price":50.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":47869298081943,"sku":"SD-BDL-HOH-BLKRDG-2XL","price":50.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Beige","offer_id":48243097665687,"sku":"SD-BDL-HOH-BEIRDG-2XL","price":50.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":47869298114711,"sku":"SD-BDL-HOH-BLKRDG-3XL","price":50.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Beige","offer_id":48243097698455,"sku":"SD-BDL-HOH-BEIRDG-3XL","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/files\/Photoroom-20260605_183428472.jpg?v=1780706401"},{"product_id":"the-goblin","title":"The GOBLIN","description":"\u003cp\u003eLow profile. All-over Canyon Ghost. Nothing loud about it.\u003c\/p\u003e\n\u003cp\u003eThe Goblin sits close to the head with a flex fit band and a soft-structured front, so it holds shape without the bulk of a trucker. Full camo coverage front to back, brim included — no solid panels breaking up your outline when you're glassing over a rock.\u003c\/p\u003e\n\u003cp\u003eSeven Devils skull embroidered dead center in bone and horn brown. Olive stitching and brass-tone eyelets throughout.\u003c\/p\u003e\n\u003cp\u003eCanyon Ghost was built for western country — sage, rimrock, cheatgrass, and shadow. It disappears at range because it's made from the ground you're actually hunting.\u003c\/p\u003e\n\u003cp\u003eBuilt for the mountain.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered Seven Devils skull front\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Seven Devils LLC","offers":[{"title":"Canyon Ghost \/ L\/XL","offer_id":48118661578903,"sku":"SD-GOB-CG-LXL","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/files\/1716099c7441730faf8e5c7bff54153c.jpg?v=1786472712"},{"product_id":"the-ogre","title":"The OGRE","description":"\u003cp\u003eSeven panels. Flat brim. Sits tall and doesn't apologize for it.\u003c\/p\u003e\n\u003cp\u003eThe Ogre runs a solid charcoal front panel with the full Seven Devils mark — skull, mountains, wordmark — stitched in bone. Canyon Ghost covers the top panels and the brim, so the camo frames the logo instead of fighting it.\u003c\/p\u003e\n\u003cp\u003eCharcoal mesh through the back. Air moves. Sweat doesn't sit. Snapback closure adjusts to any head that shows up.\u003c\/p\u003e\n\u003cp\u003eWear it to the trailhead, wear it to the counter at the gas station on the way out of town, wear it in the truck on the drive home with a tag punched.\u003c\/p\u003e\n\u003cp\u003eBuilt for the mountain.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered Seven Devils skull and mountain logo\u003c\/li\u003e\n\u003cli\u003eCanyon Ghost print on top panels and brim\u003c\/li\u003e\n\u003cli\u003eCharcoal front panel and mesh\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Seven Devils LLC","offers":[{"title":"Default Title","offer_id":48118847242391,"sku":"SD-OGR-CG","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/files\/b93427a27ec000158077a0549b5e95ea.jpg?v=1786476024"},{"product_id":"backbone-tee","title":"BACKBONE TEE","description":"\u003cp\u003eGold on black. Skull up front, name down the spine.\u003c\/p\u003e\u003cp\u003eSame 70\/30 cotton-poly blend as the Hell of a Hunt Tee — soft out of the bag, holds its shape after a season of tailgates, truck seats, and wash cycles. Built in Idaho for the people who earn their miles.\u003c\/p\u003e\u003cp\u003eNo mountain tax. Just a good shirt.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack with bone-gold print\u003c\/li\u003e\n\u003cli\u003eFront logo, vertical back print\u003c\/li\u003e\n\u003cli\u003eBuilt in Idaho. Tested in the Devils.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/files\/seven-devils-tee-size-chart.png\" alt=\"Seven Devils Tee Size Chart\" style=\"max-width:100%;height:auto;\"\u003e","brand":"Seven Devils LLC","offers":[{"title":"S","offer_id":48205672218775,"sku":"SD-BBN-BLK-S","price":30.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48205672251543,"sku":"SD-BBN-BLK-M","price":30.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48205672284311,"sku":"SD-BBN-BLK-L","price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48205672317079,"sku":"SD-BBN-BLK-XL","price":30.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":48205672349847,"sku":"SD-BBN-BLK-2XL","price":30.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":48205672382615,"sku":"SD-BBN-BLK-3XL","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/files\/backbone-tee-black-front.jpg?v=1788558827"},{"product_id":"the-bruneau","title":"The BRUNEAU","description":"\u003cp\u003eWhite up top. Duck camo where it counts. Gold skull out front.\u003c\/p\u003e\n\u003cp\u003eThe Bruneau runs a clean white crown — seven panels, structured, sits tall — with vintage duck camo on the bill and the side panels. The Seven Devils skull is stitched in gold across the front, framed by the white instead of buried in it.\u003c\/p\u003e\n\u003cp\u003eMesh through the back. Air moves. Sweat doesn't sit. Snapback closure adjusts to any head that shows up.\u003c\/p\u003e\n\u003cp\u003eNamed for the Bruneau — the canyon that cuts the Owyhee country south of home, straight down through the rock like somebody meant it.\u003c\/p\u003e\n\u003cp\u003eWear it to the trailhead. Wear it to the counter at the gas station on the way out of town. Wear it in the truck on the drive home.\u003c\/p\u003e\n\u003cp\u003eBuilt for the mountain.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered Seven Devils skull logo in gold\u003c\/li\u003e\n\u003cli\u003eVintage duck camo bill and side panels\u003c\/li\u003e\n\u003cli\u003eWhite seven-panel crown\u003c\/li\u003e\n\u003cli\u003eMesh back with snapback closure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Seven Devils LLC","offers":[{"title":"Default","offer_id":48236825116823,"sku":"SD-BRN-DC","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/files\/rn-image_picker_lib_temp_95580395-980e-4373-b412-f6ba927ad2b8.png?v=1788898463"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8913\/3463\/collections\/rn-image_picker_lib_temp_63516a5f-9a81-4195-9c70-51e1bf0568e5.jpg?v=1781400186","url":"https:\/\/sevendevilsco.com\/collections\/first-release.oembed","provider":"Seven Devils","version":"1.0","type":"link"}